The Problem
Split focus and conflicting objectives – How can we marry these together?
Company wants
-A trusted brand
-Satisfied customers
-Quicker return on their investment
-Faster, Cheaper, More predictable delivery
Customer wants
-More of the features they need
-Always available, and on any device
-Easy to use products
-Reduce time to complete key journeys
-Rapidly evolving feature set (lots of updates)
Engineering Team wants
-Rapid delivery
-Fewer failures
-Rapid detection / resolution of faults
-Collaboration across delivery
Split objectives or siloed thinking lead to local optimisation where focus is often upon “how do we get better at what we do”, e.g.
How do we deliver software more quickly?
How do we score more goals?
How do we sell more hamburgers?
This is irrelevant if we are not doing the right thing - There will always be someone doing it better than you so we need to make sure its valuable to us!
Focusing at a solution level can lead to a reactionary approach.
Siloed action can either be detrimental to the wider organisation, or not achieve its full potential.
Locally optimised teams will never achieve as much as an organisation that works as one… fact!